Orion: One Booth, Two Back-to-Back Trade Shows

The challenge

Orion needed a new 20′ × 30′ exhibit for a major coatings-industry trade show, designed around the U.S. team's goals and requirements. Then, just months before the event — with the project roughly 80% complete — Orion's Germany-based parent company revised the creative direction to bring the booth in line with global brand standards.

A late-stage redesign is hard enough on its own. This one came with two back-to-back shows on the calendar — so every design decision also had to survive a dismantle, a transport, and a second installation with no slack in the schedule.

What we did

We pivoted the booth design to the Germany team's vision while protecting what makes an exhibit work on the show floor — sight lines, product displays, and meeting space. Our team revised the creative, secured approvals on both sides of the Atlantic, and moved into production on an accelerated timeline.

In parallel, we coordinated the logistics for consecutive installations: the booth had to come down after the first event, then be transported and reinstalled at the second show without disruption.

The results

The updated design was approved by the parent company and delivered on time despite the compressed schedule.

Both installations were executed smoothly, with no disruption between events — and Orion got a cohesive global brand presence and a high-quality exhibit experience at both shows.