Case study · Knorr
Knorr Bronx Shelf Takeover: From 12 Feet to 105 Feet
105 ft
of dedicated Knorr space, up from 12 ft
668%
jump in the store's average monthly sales
20 ft
wall section leading to the meat department
The challenge
Knorr is a staple brand for Hispanic grocery shoppers — but in one busy Bronx Foodtown, it had just 12 feet of shelf space, with product scattered around the store. Shoppers who cook with Knorr every week had to hunt for it, and the store was leaving category sales on the table.
The opportunity was clear to the HAP retail rep who serviced the store: consolidate the brand into one destination, put it where cooking decisions are actually made, and give it a presence that matches how these shoppers buy.
What we did
Our rep pitched the store on a full brand takeover — not just more facings, but a dedicated Knorr destination. HAP's in-house design and production teams created the signage and point-of-sale materials, including bilingual “Knorr es nuestro sabor / Knorr is our flavor” creative built for the store's shoppers.
The centerpiece is a 20-foot Knorr wall section leading directly into the meat department — placing bouillon and seasonings exactly where protein purchases happen. Around it, dedicated sections grew the brand's total footprint to 105 feet of shelf space.
The takeover was installed in November 2025 — pitched, designed, produced, and executed by one team.
The results
The store went from 12 feet of scattered product to 105 feet of dedicated Knorr space — and its average monthly sales jumped 668%.
And the model repeats. In April 2026, the same pitch-design-produce-install loop took a brand-new 44-foot Knorr & Hellmann's cross-merchandised section from concept to installation in just three weeks.
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