Retail Sales, Merchandising, & Field Marketing for CPG Brands
Sales & merchandising brokerage that wins at the shelf.Sell it in. Set it right. Keep it full. Prove the lift. HAP connects sales, merchandising, displays, demos, and field marketing reporting to help brands perform better where purchase decisions are made — instead of losing money to fragmented execution.
Why fragmented field models fail
- Empty shelves and missing POS materials
- No visibility into actual execution
- Multiple vendors pointing fingers
- Lost sales opportunities
The HAP unified model
- One team sells it in, sets it, tracks it, and proves it
- Real-time photo documentation and reporting
- Single point of accountability
- Faster execution with in-house production
What our field teams handle
Direct-to-Store Sales
Retail sales teams that know how to sell in and build lasting buyer relationships.
Merchandising
Shelf resets, display builds, and POS placement that maximize visibility.
Demo Programs
In-store demonstrations and sampling that drive trial and conversion.
Seasonal Resets
Holiday and seasonal program execution with coordinated rollouts.
Community Activation
Storefront events and neighborhood marketing that builds brand loyalty.
Field Reporting
Real-time visibility into execution with photo documentation and KPI tracking.
Coverage where your shoppers actually are.
HAP is a retail sales and merchandising team in the field — and when we work with your brand, our reps are dedicated to it. Our specialty is fragmented grocery channels in urban and inner-city metro markets: independent grocers, Hispanic grocery stores, and urban supermarkets. We also cover mass chains, supermarkets, and major banners — with dedicated territories and national deployments built around your retail footprint, deployed from our NJ, FL, TX, and CA hubs. We go where your customers shop.
We don't just talk a big game. We deliver.
A real snapshot from one national CPG engagement. The brand and category are withheld — but every number is real.
Monthly retail sales driven
One engagement, since launch
Actual vs. target
H1, gross / primary / secondary ($M)
Before HAP / After HAP
See the difference execution makes in real retail environments.
After HAPBeforeKnorr “Sabor Ganador” endcap takeover at Foodtown — the same aisle-3 endcap, before and after.
Ready to see execution you can trust?
Get a custom retail coverage plan tailored to your markets and goals.
Request a Retail Coverage Plan