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Measuring Marcom Efforts

by HAP Marketing | Mar 9, 2017 | Marcom, Marketing | 0 Comments

Tracking the results of your Marketing Communication (marcom) program is as important as planning and implementing your program. Marcom metrics yield tangible information on how audiences react to and act on your messages. In today’s post, we outline which metrics to...

Ways to Improve E-mail Marketing

by HAP Marketing | Sep 7, 2016 | Email Marketing | 0 Comments

In the age of social media and instant messaging programs, e-mail may seem like an outdated way to prepare and send a message. However, it is still effective in marketing applications. A 2016 survey from Ko Marketing shows that 73% of marketing companies rate e-mail...